The Cherry Park Partnership – formed by Unibail-Rodamco-Westfield and joint venture partners, Public Sector Pension Investment Board (PSP Investments) and global real estate company QuadReal Property Group (QuadReal) – today celebrate the start of work on site at the new £670m (EUR 750m) Cherry Park residential development in Stratford.

The development, which is designed and constructed by Unibail-Rodamco-Westfield, will comprise of one, two, three and four-bedroom homes across a range of towers and mansion blocks, complete with residents’ gym, swimming pool and workspace. It will also feature welcoming public realm and open spaces, including play areas within Cherry Park lane and Cherry Park’s square, and pedestrian connections throughout.

The project is one of London’s largest single-site PRS schemes in London and will see a phased completion with full delivery expected post-2023.

The start of construction on the residential development further demonstrates the strength of Stratford which is one of the best-connected areas of London. Stratford is experiencing significant inward investment with new homes, offices, hotels and a new cultural and education hub, East Bank, alongside Europe’s most popular shopping destination, Westfield Stratford City which welcomes over 51 million annual customer visits.

Keith Whitmore, Head of Development, Design and Construction, UK/Italy, Unibail-Rodamco-Westfield said the project is an example of the Group’s strategy to increase the densification of its exceptional and highly connected retail destinations.

“Today we are putting a stake in the ground with our first PRS development in the UK. This residential development demonstrates our commitment to creating and strengthening communities through the mixed-use nature of our sites where we are creating city districts. In Stratford, we have delivered Europe’s number one shopping centre by footfall, Westfield Stratford City, made significant investments into infrastructure, built new offices and hotels and now we embark on our residential development.”

Stéphane Jalbert, Managing Director Europe and Asia Pacific, Real Estate, PSP Investments, added: “London’s residential sector is chronically undersupplied and Cherry Park supports PSP’s broader long-term sectorial strategy to develop professionally managed residential assets alongside best-in-class investment partners. Once completed, this will be one of central London’s largest residential rental schemes and will offer future residents an incredible level of connectivity in an exciting and unique mixed-use location.”

Jay Kwan, Head of Europe, International Real Estate, QuadReal, said: “We are proud to be supporting Unibail-Rodamco-Westfield on this day, as we jointly break ground on a truly unique densification development that will benefit from all that is great about Stratford. We are eager to be a part of the continued community building of Newham, and committed to providing high quality homes to this neighbourhood.”

The Cherry Park development will deliver significant benefits to the local community, comprising the equivalent of 31% of the annual target for net housing completions in Newham over the period 2019-2029, as outlined in the Draft New London Plan.

In a report produced by Volterra Partners, it is estimated that the Cherry Park development will support 2,000 – 3,000 residents. When complete, the development can be expected to generate an estimated £19-£28m in resident expenditure annually across London. This spend is estimated to support 435-640 jobs in London.

PSP Investments and QuadReal will each take a 37.5% share in the Cherry Park Partnership, while Unibail-Rodamco-Westfield will retain a 25% share and is the development and asset manager.

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About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the premier global developer and operator of flagship shopping destinations, with a portfolio valued at €65.2 Bn as at December 31, 2018, of which 87% in retail, 6% in offices, 5% in convention & exhibition venues and 2% in services. Currently, the Group owns and operates 93 shopping centres, including 56 flagships in the most dynamic cities in Europe and the United States. Its centres welcome 1.2 billion visits per year. Present on 2 continents and in 13 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events, and offers an exceptional and constantly renewed experience for customers.

With the support of its 3,700 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects. The Group has the largest development pipeline in the industry of €11.9 Bn in total.

Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities.

Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia through Chess Depositary Interests. The Group benefits from an A rating from Standard & Poor’s and from an A2 rating from Moody’s.

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About PSP Investments
The Public Sector Pension Investment Board (PSP Investments) is one of Canada’s largest pension investment managers with C$158.9 billion of net assets as of September 30, 2018. It manages a diversified global portfolio composed of investments in public financial markets, private equity, real estate, infrastructure, natural resources and private debt. Established in 1999, PSP Investments manages net contributions to the pension funds of the federal Public Service, the Canadian Forces, the Royal Canadian Mounted Police and the Reserve Force. Headquartered in Ottawa, PSP Investments has its principal business office in Montréal and offices in New York and London. For more information, visit investpsp.com or follow us on Twitter and LinkedIn.

About QuadReal
Headquartered in Vancouver, Canada, QuadReal Property Group is a global real estate investment, operating and development company. The company’s C$27.4 billion portfolio spans 23 Global Cities across 17 countries. QuadReal was established to manage the real estate program of British Columbia Investment Management Corporation (BCI), one of Canada’s largest asset managers with a C$145.6 billion portfolio. QuadReal aims to deliver prudent growth and strong investment returns, and to create and sustain environments that bring value to the people and communities it serves. Now and for generations to come.