QuadReal today unveiled a refreshed corporate brand reflecting its evolution into a global real estate investment, development, and operating company with $94 billion assets under management and a portfolio of operating platforms focused on property sectors and markets of deep conviction.
“Our refreshed brand celebrates all that our team has achieved since QuadReal was established. We are a leading global real estate investor and have built a resilient operating platform strategy that differentiates us from many of our peers,” said Dennis Lopez, CEO of QuadReal. “Our enhanced branding draws inspiration from our achievements and our strong foundation in Canada while positioning the business for the future.”
The brand is supported by an enterprise strategy that will elevate awareness of QuadReal, deepen enterprise collaboration, and improve operational efficiency. “Introducing a refreshed brand framework and digital foundation enhances our ability to capture data and insights, and allows us to present a more consistent brand identity across our portfolio—all important components for the brand experience we’re committed to delivering,” said Melissa Cassar, Chief Communications Officer of QuadReal.
The brand initiative is underpinned by an improved website from which the business can grow. The underlying technology and digital improvements will streamline the online experience for QuadReal.com visitors, and will aid in leasing and sales conversion efforts, improve data capabilities, and funnel job applicants to areas of interest more effectively. The brand signifies QuadReal’s commitment to investing in its operations to stay at the forefront of change.
The changes to the brand will take place over the next year, with the refreshed logo and updated visuals across digital channels, and further updates across the portfolio to follow. The QuadReal brand has been modernized, but our core identity, business strategy, vision, and values remain unchanged.
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